“The Value of Core Values”

  • Wednesday, May 27, 2015
  • 12:00 PM - 1:30 PM
  • Bank of Hawaii, Main Branch 111 South King Street, 5th Floor, Team Room 3
  • 14


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About this Event:

While many organizations have Core Values, few use them effectively to hire, retain, train, coach and promote their employees. Join us as we explore Core Values; their place in the strategic planning process, how to create a list of company core values, and how to effectively translate core values into core behaviors.


In this session you will learn about the following:

  • The role core values play in the strategic planning process
  • The difference between a core value and core competency
  • How to create a list of company core values
  • How to effectively translate core values into core behaviors

  • The difference between a core value and an aspirational value



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About the Presenter:


Jordan Chouljian


OnTrac Partners


Jordan Chouljian holds a Bachelor of Science degree in Business Administration with a major in Organizational Development from the Leeds School of Business at the University of Colorado. For over 20 years, both in industry and as a consultant, Jordan has been helping individuals and organizations identify and achieve their desired business results. Jordan is trained/certified in MBTI (Meyers-Briggs Type Indicator), Structural Consulting (Frtiz), and Emotional Intelligence (Goleman). He is a member of the Continuing Education faculty at numerous national professional services firms, a certified instructor for Huthwaite, Inc., a graduate of the Conway Institute of Quality, and a member of ASTD (American Society for Training and Development) and ISPI (International Society for Performance Improvement). Jordan focuses much of his current practice on leadership and team development, performance management, strategic planning, and organizational culture change. He has designed and delivered training programs throughout the United States, Canada, Asia, and South America and has worked with private sector corporations, state and federal agencies, school systems, and non-profit entities.


As a consultant, Jordan seeks to form a long-term partnership with clients, helping them to identify and pursue their organizational vision and business objectives. As a facilitator, Jordan creates a dynamic, high-performance learning environment where participants are actively involved in experiential activities, simulations, business role-plays, and group discussions. As a coach, Jordan challenges his individual clients to move with purpose from their "current reality" to their "desired end results".


Jordan is founder of OnTrac Partners, a Honolulu based management consulting firm, and creator of LeaderLab, a leadership training program incorporating 360-feedback.


Some of his recent clients include Hawaiian Airlines, PricewaterhouseCoopers LLP, UHA, Kraft Foods, Young Brothers Hawaii, Four Seasons Hotels, Pepsi Co., Kaiser Permanente Hawaii, Clorox Company, Ericsson Wireless, Healthnet, Bank of America, and the US Postal Service.

AOE (Area of Expertise):

The AOE for this Event is “Coaching,” one of 10 ATD competencies.  Attend Events in each of the 10 Competencies and receive an ATD Hawaii - Area of Expertise Certificate for 2015 and a stamp for this event in your Area of Expertise tracking card.  (Tracking cards are available at the event.)

Everyone who obtains stamps in all 10 Areas of Expertise in 2015, will be entered into a drawing at the end of the year to win an All Access Pass to attend all events in 2016 for FREE! (You must be an ATD Member to be eligible.)


The ATD competency model provides a basis for the Certified Professional in Learning and Performance (CPLP) certification program.  Learn more about CPLP at www.astd.org/cplp.            
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